OUR STORY

Building better ADHD care

We felt it was time to step in. Here’s why.

COG brand mascot "Squiggly" calm and content
Cog brand mascot "Squiggly"

AS SEEN IN

Small cog illustration

A cog may be small, but
it turns the biggest gears.

A cog may be small, but it turns the biggest gears.

WHY EVERY COG MATTERS

A journey through the mind

COG's brand illustration of a brain with shapes insight

Many of us don’t understand our brain

...Even if it is the key to happiness and central to living a fulfilling life. It’s even more complicated for us neurodiverse individuals with ADHD.

COG's brand graphic, a bumpy line with shapes floating around illustrating disorder

Traditional healthcare systems fail us

...Traditional healthcare systems were not designed for ADHD minds. Care is fragmented, resources are limited and stigmas are rampant.

COG's brand graphic illustrating progress in an abstract way

We’re creating a better, more inclusive future

...Our mission is simple: to help you understand your ADHD brain, take care of it, and live with clarity. It all begins with the brain’s smallest cog.

COG's brand illustration of a brain with shapes inside

Many of us don’t understand our brain

...Even if it is the key to happiness and central to living a fulfilling life. It’s even more complicated for us neurodiverse individuals with ADHD.

Traditional healthcare systems fail us

...Traditional healthcare systems were not designed for ADHD minds. Care is fragmented, resources are limited and stigmas are rampant.

COG's brand graphic, a bumpy line with shapes floating around illustrating disorder
COG's brand graphic illustrating progress in an abstract way

We’re creating a better, more inclusive future

...Our mission is simple. We want to help you understand your ADHD brain, take better care of it, and start living with clarity. It all begins with the brain’s smallest cog.

OUR HUMBLE BEGINNINGS

An overview of Cog’s history

Dom’s diagnosis

Our founder was 31 years old when he discovered that he had ADHD. He was fortunate to receive high-quality care including medication, therapy and ADHD coaching. The treatment sparked a turn around in his mind, and more importantly, in his life.

timeline point

2018

COG's brand mascot Squiggly shaky and disstressed
Cog's brand illustrative character "squiggly" happy as things are getting organised in their brain

2021

timeline point

The birth of Cog

Realising that many others struggled to access similar care, Dom found his purpose: to help others receive the same high-quality care, master their ADHD, and live their best lives.

Dom embarked on a journey to find a digital solution. Rallying a group of talented, like-minded individuals driven by the same passion, Cog was born.

Dedicated ADHD care system

Our 15+ member team, most of whom are part of the neurodiverse community, is committed to creating a better future for those with ADHD.

At Cog, we believe that with the right guidance and tools, those with ADHD can master their symptoms and unlock their limitless potential.

timeline point

today

COG's brand character "squiggly" starting his day with ease with COG app
timeline point
COG's brand mascot Squiggly shaky and disstressed

2018

Dom’s diagnosis

Our founder was 31 years old when he discovered that he had ADHD. He was fortunate to receive high-quality care including medication, therapy and ADHD coaching. The treatment sparked a turn around in his mind, and more importantly, in his life.

timeline point
Cog's brand illustrative character "squiggly" happy as things are getting organised in their brain

2021

The birth of COG

Realising that many others struggled to access similar care, Dom found his purpose: to help others receive the same high-quality care, master their ADHD, and live their best lives.

Dom embarked on a journey to find a digital solution. Rallying a group of talented, like-minded individuals driven by the same passion, COG was born.

timeline point
COG's brand character "squiggly" starting his day with ease with COG app

today

Dedicated ADHD care system

Our 15+ member team, most of whom are part of the neurodiverse community, is committed to creating a better future for those with ADHD.

At COG, we believe that with the right guidance and tools, those with ADHD can master their symptoms and unlock their limitless potential.

OUR HUMBLE BEGINNINGS

An overview of COG’s history

2021

Dom was 31 years old when he discovered that he had ADHD.

He was fortunate to receive high-quality care including medication, therapy and ADHD coaching. The treatment sparked a turn around in his mind, and more importantly, in his life.

Realising that many others struggled to access similar care, he found purpose: he wants to help others receive the same high-quality care, master their ADHD, and truly thrive. He embarked on a journey to find a digital solution. Rallying a group of talented, like-minded individuals driven by the same passion, COG was born.

Although ADHD is classified as a disorder, at COG, we believe that with the right guidance and tools, those with ADHD can master their symptoms and tap into their limitless potential.

COG's brand mascot Squiggly shaky and disstressed

Today

We have built an ADHD care system that truly works.

COG is a holistic digital solution that combines the power of self-help tools with the expertise of professional coaching.

Our team is composed of 15+ members, each a part of the neurodiverse community. We are passionate about building a supportive future for the neurodiverse community.

COG's brand mascot "Squiggly" happily  drinking coffee whilst learning in the COG app

WHAT MAKES US, US

Our values

COG's brand mascot "Squiggle" poking his head out
COG's brand mascot "Squiggly" poking from behind the value card
COG's brand mascot "Squiggly" poking from behind the value card
COG's brand mascot "Squiggly" poking from behind the value card

Accountability

We believe in freedom paired with responsibility. Our team takes ownership of their actions and commitments, ensuring reliability and trust..

Empathy

Our users are at the heart of everything we do. We prioritise understanding and addressing their needs with genuine care and support.

Integrity

Integrity is at the core of our work. Using science-backed methods, we focus on continuous improvement and detail to exceed our users' needs and provide the best ADHD support possible.

Inclusion

We are committed to creating a diverse and welcoming environment, valuing and embracing different perspectives and backgrounds.

COG's brand mascot "Squiggle" poking his head out
COG's brand mascot "Squiggly" poking from behind the value card

Accountability

We believe in freedom paired with responsibility. Our team takes ownership of their actions and commitments, ensuring reliability and trust.

Empathy

Our users are at the heart of everything we do. We prioritise understanding and addressing their needs with genuine care and support.

COG's brand mascot "Squiggly" poking from behind the value card
COG's brand mascot "Squiggly" poking from behind the value card

Integrity

Integrity is at the core of our work. Using science-backed methods, we focus on continuous improvement and detail to exceed our users' needs and provide the best ADHD support possible.

Inclusion

We are committed to creating a diverse and welcoming environment, valuing and embracing different perspectives and backgrounds.

COG's brand mascot "Squiggle" poking his head out

Accountability

We believe in freedom paired with responsibility. Our team takes ownership of their actions and commitments, ensuring reliability and trust.

COG's brand mascot "Squiggly" poking from behind the value card

Empathy

Our users are at the heart of everything we do. We prioritise understanding and addressing their needs with genuine care and support.

COG's brand mascot "Squiggly" poking from behind the value card

Integrity

Integrity is at the core of our work. Using science-backed methods, we focus on continuous improvement and detail to exceed our users' needs and provide the best ADHD support possible.

COG's brand mascot "Squiggly" poking from behind the value card

Inclusion

We are committed to creating a diverse and welcoming environment, valuing and embracing different perspectives and backgrounds.

DON’T BE SHY...

We’d love to hear from you

Join our
Healthcare team

Are you a therapist, psychologist, ADHD coach, or something in between? Get in touch!

Join our
wider Cog team

Whether you’re a software engineer, a social media expert, or a Rubix Cube connoisseur... say hello!

COG's brand mascot "Squiggly" poking his head out